AZB Platinum Sponsor at Automechanika Dubai

AZB's Presence at Automechanika

Automechanika Dubai is the Middle East's largest international automotive aftermarket trade show, bringing together industry leaders, suppliers, and distributors from across the globe. As the Exclusive Platinum Sponsor, AZB Group demonstrated its position as a premier distributor of automotive products in the region.

Our expansive exhibition booth featured live product demonstrations, interactive displays, and comprehensive presentations of our extensive portfolio spanning premium batteries, high-performance tyres, advanced lubricants, and essential spare parts. Visitors experienced firsthand the quality standards and innovation that define the AZB brand.

Brand Showcase Impact

The event provided an exceptional platform to showcase our partnerships with globally recognized brands. Our booth featured products from industry leaders including Global Battery, Leoch, SBK, Hyundai, Goodride, BKT, Firemax, and our newly launched Driftstone tyre brand.

• Live demonstrations of SMF battery technology and performance advantages
• Tyre testing simulations showcasing durability under extreme GCC conditions
• Lubricant technology presentations highlighting fuel efficiency and engine protection
• Spare parts displays demonstrating our comprehensive OE-quality product range

Innovation and Product Strength

Innovation stood at the forefront of our presentation. We unveiled several new product lines specifically engineered for the demanding Middle East market conditions, including advanced heat-resistant battery technologies, ultra-durable tyres designed for extreme temperatures, and synthetic lubricants optimized for high-stress applications.

The Driftstone brand launch generated significant interest among distributors and fleet operators. This new tyre line, developed specifically for GCC road conditions, combines cutting-edge compound technology with reinforced construction to deliver exceptional grip, durability, and heat resistance.

Commitment to Dealers and Distributors

Throughout the event, we engaged directly with existing partners and prospective dealers, demonstrating our comprehensive support infrastructure. Our value proposition extends far beyond product supply:

• Competitive margins and flexible payment terms that support dealer profitability
• Rapid delivery capabilities with extensive warehousing infrastructure across the region
• Technical training programs and marketing support for dealer teams
• Warranty administration and after-sales support to ensure customer satisfaction
• Market intelligence sharing to help partners identify growth opportunities

The response from attendees reinforced our market position. We initiated conversations with over 150 potential partners from 35 countries, exploring opportunities in emerging markets across Africa, Central Asia, and Southeast Asia.